An important aspect to any brand is its name. Naming can create excitement, logic, energy, interest and more to a brand. Therefore it is imperative that naming is given relevant consideration. However, naming is not easy, and is famously difficult to work through effectively. The issues often come down to confusion around appropriateness, differentiation and acceptance and, indeed, a lack of bravery! - what may sound wrong at first, can become widely accepted.Here's a look at our naming process
Brand design is the visual realization of a brand strategy. Be it printed communications, a website, vehicle fleet or signage the visual language used to express the brand must reflect the desired brand attributes in an emotionally compelling and visually memorable way. To do this, our team of designers takes a strategic approach to the creative process that is fueled by the narrative principals in the brand strategy.Here's a look at our design process
The more opportunities people have to interact with your brand in a physical space, the more you can shape their perception. From retail locations and public venues to large campus and facility branch networks, our branded environment expertise delivers the brand consistency you need and creates unique opportunities to influence customer preference in your favor. Our teams of experienced environmental branding specialists create customer brand experiences for a multitude of branded environments.
- Venue Branding
- Wayfinding Systems
- Internal Branding
Today more than ever, your brand lives in the digital world, which means your brand strategy has to come alive online. At ZWA!, we approach your digital presence from a deep brand perspective bringing every digital touch point to life through your brand story.
It's very likely that your consumer will first experience your brand in the digital space be it from their desktop computers, tablets or smartphones. That's why it's imperative that your company relates to its consumers in ways that move them while creating a visible online presence that's accessible, responsive and highly searchable. To truly connect with your customers, your brand story has to radiate across every website you own including B2B, B2C, vendor sites and any internal intranet sites you have.
- Website Development
- Mobile Application
- Responsive Design
- Social Media